Email Invites Email Invites
Email Invites
Inviting your followers is a powerful strategy to foster a deeper connection and boost engagement with your raffles. By directly reaching out to those who have chosen to follow you, you not only reinforce your relationship but also achieve remarkable open and click-through rates when your email invitations are well-crafted. Timely updates, exclusive offers, and quick results make inviting your followers a valuable tool for enhancing your raffle`s success and rewarding their loyalty.
Impressive Results When Done Correctly
- Over 90% Open Rates: Well-crafted email invitations have garnered attention from the majority of recipients, with open rates exceeding industry standards.
- Over 17% Click-Through Rates: Engaging content and persuasive calls to action have led to click-through rates significantly higher than average.
- Immediate Profitability: In some cases, hosts have seen their invite campaigns become profitable within as little as 5 minutes after sending their invites. This quick turnaround underscores the effectiveness of this communication method when executed with precision.
These exceptional outcomes underscore the potential of the email invitation feature to not only engage your followers but also yield tangible results for your raffles.
Communicating Key Messages
- Announcing New Competitions: Send out emails to inform your followers about the launch of a new competition. This allows you to keep them in the loop and build excitement right from the start.
- Exclusive Bundles: Create special ticket bundles that offer more free tickets than usual, valid for a limited time (e.g., 24 hours). Then, initiate an invite campaign to let your followers know about this exclusive offer. This strategy not only rewards your followers but also encourages them to participate actively.
- Last Chance Reminders: As a competition`s end date approaches, send reminders to your followers, emphasising that this is their final opportunity to enter. Urgency often drives action.
By utilising email communication to convey these key messages, you can foster a stronger connection with your followers and drive higher engagement and participation in your raffles.
Importance of the Subject Line
The subject line is the gateway to your email's content. Its primary job is to entice the recipient to open the email. Consider incorporating emojis in the subject line to make your email stand out in their crowded inbox. A well-crafted subject line sets the tone for your message and influences the recipient's decision to engage further.
Crafting the Main Message
The main message within the email is of utmost importance. Its purpose is to convince the recipient to take action—whether it's clicking on a call-to-action button or the main image. If your competition includes a video, consider incorporating a 'play video' icon on the call-to-action button. This tactic piques curiosity and motivates recipients to click, anticipating engaging content.
Leveraging Images Creatively
By default, the image in your email is automatically imported from the competition. However, hosts have the creative freedom to customize this image with one saved on their device. An intriguing idea is to design an image that mimics a video thumbnail of the host, implying a desire to connect with their fans. This imaginative approach can incentivize recipients to click, eager to view the "video".
Frequency of Sending Invites
Your followers are valuable, and it`s crucial to respect their inbox. Spamming them with invites is not a good practice. Overloading their inbox with frequent invites can lead to follower dissatisfaction and may result in them unfollowing you. Strive for a balanced and considerate approach when sending invites.